Busy bees. Yep. “The busiest ‘hive’ is the (formerly) student “hive,’” notes Mark Brooks, to the surprise of few who go online. More people check in more often at Facebook than at any other online social network. But few people guess the name of the second busiest hive.
Except the time-pressed mothers who seek advice or simple comfort from each other at CafeMom. This online community launched just last year yet it is the most active site for women. From fertility to photo albums, from recipe swapping to marital guidance, even from autism to politics, moms are turning to each other to share at over 25,000 groups they’ve created. In a variation of that saying “follow the money”, “follow the moms.”