That prompted the ultimate compliment, a parody.
Yes, unexpected tumbling and color are “in”. Move on to watch the exploding 18,000 gallon paint dance over a block of abandoned Scottish high-rise buildings, set to a celebratory Rossini score. Just 70 seconds.
But we saved the best for last, perhaps inspired by The Way Things Go.
In a remote Argentine village, Fuglsig and team create a mega-dominos game that tumbles down through town to tip furniture, tires, burning haystacks and, well, we won’t spoil then end for you. Just 90 seconds. It is Guinness’ most expensive ad ever – and virally well worth it. But these ads-as-adventures will spoil you for the “regular” ads you (non-Tivo users) must sit through when you watch TV.