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How American Express Succeeds at Tradeshows: News You Can Use

Do you exhibit at trade shows? Gain insights into how to generate more visibility and value – with the right partners – from someone who’s increased the event planning ROI for American Express. Meeting planners and attendees can also benefit from his ideas.

Our podcast guest, Harris Schanhaut, CME is a thought leader in the trade show world. Schanhaut has been managing events for over twenty years in diverse industries including automotive, medical, travel, and technology. Harris also describes his custom-designed (a pun, you’ll discover) way to coddle prospects and clients during a conference trade show. Besides proffering bragging rights for attendees his method motivated those attendees to look forward to meeting AmEx sales folks at their offices after the conference.

Categories: Meetings, partnering, Podcasts and tagged , , , , .
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One Comment

  1. Carol Meginley
    Posted March 22, 2008 at 10:52 am | Permalink

    Harris truly articulates the significant success perameters of exhibit dynamics and extends his knowledge beyond ROI. His examples of lower costs, higher visability, effecting complimentary partnerships, developing common and creative scripts, entitle him to a leadship status as a Event Planner, who is effective and efficent, par excellent. He defines “MeToWe”. Respectfully, Carol Meginley.

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