Do you exhibit at trade shows? Gain insights into how to generate more visibility and value – with the right partners – from someone who’s increased the event planning ROI for American Express. Meeting planners and attendees can also benefit from his ideas.
Our podcast guest, Harris Schanhaut, CME is a thought leader in the trade show world. Schanhaut has been managing events for over twenty years in diverse industries including automotive, medical, travel, and technology. Harris also describes his custom-designed (a pun, you’ll discover) way to coddle prospects and clients during a conference trade show. Besides proffering bragging rights for attendees his method motivated those attendees to look forward to meeting AmEx sales folks at their offices after the conference.