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Want More Sponsor Money for Your Member-Based Group?

Then provide companies more value. In one of those “Why didn’t I think of this earlier?” moments the leaders at Professional Convention Management Association adopted a simple and very successful change.

They invited would-be sponsors to underwrite events and other programs throughout the year, not just at the annual conference or other one-time opportunity. The basic offer to major companies: Pay more for a multi-year time period and gain considerably more “touch points” with members. Result? PCMA tripled its revenue in just three years. Now that’s a great example of SmartPartnering. Done wrong, sponsorships annoy or even anger those one seeks to serve.

For more ideas on doing it right read this interview with sponsorship expert, Emily Rogers. Any size or kind of group could adapt this model to reduce costs and to offer more value to attendees.

PCMA is even co-hosting a conference on the topic (with sponsors of course). And the current issue of their magazine, Convene, features a cover story on how cities are partnering to offer meeting planners a package: rotate your annual conference between our cities and, together, we will offer you extra value. SmartPartnering can be efficient, profitable and contagious.

Want still more ideas on how to attract sponsorship money while making your meetings more interesting – and less expensive to attend?

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2 Comments

  1. Zakaria Hossain
    Posted November 13, 2009 at 10:15 pm | Permalink

    Urgent Response Needed!!!!!!!!!

    High my name is Zakaria Hossain. From Bangladesh.

    May Allah Help you with long live and good health.

    Please help me with buy a computer set. I know it is not so very cost for you sir. Please help me about this matter. Every day i loose many money from Cyb er cafe. But no body help me for buy me a computer set. Sir you can safe and make a good life with buy me a computer. please help me sir any more time.

    Please help me sir. Please contact with me By Email: za.ka007@yahoo.com

    I pray to you from my deep heart.

    Have a good day,
    Zakaria Hossain.

  2. Posted April 16, 2010 at 2:48 am | Permalink

    hello.people my name is qasim i’m only 12 year old ..i’m from afghanistan where now is fighting and its destroyed all i want is somemoney to but my self food and as a kid i want a bik and game..but i can’t afford that my self…thank you so much..i will pray for 4 deep from my heart..thank you again..from qasim £1 a day..

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