Obama faced that quandry. Are your customers revolting? What’s your organization’s reputation… really? Alternatively, how can you inspire customers to improve your product, brag about it to others and otherwise help you become the top-of-mind choice in your market?
Get ideas from the co-author of the most talked-about book on “tapping into the power of customers connecting with one another” – using the right social media tools. Charlene Li shares her insights on this exciting and uncontrollable power shift. Also, hear her co-author, Josh Bernoff’s interview with Guy Kawasaki. Whether you are an entrepreneur, executive or cause advocate, bet these ten reasons will motivate you to get the book, Groundswell. Now she’s embarked on the next chapter of her life story.