Together they enable you to place yourself (your photo, writing, video) in a point in history. More plainly in a book of photos, maps, election results and essays from Joe Klein, Colin Powell and other notables. I like the collective approach, think the product is pricey and believe we’ll see imaginative variations of this approach, perhaps instigated by you.
At a much more humble level I partnered with three women CEOs in India who inserted their examples, quotes and advice in my book, Resolving Conflict Sooner, thus becoming co-authors in that book published in India, promoted by them, giving each a new facet to their public face, enabling me to learn from them and providing us all with a new profit center.
As an expert on something (you certainly are!) you, too, could turn your content into an online multimedia book or scrapbook, providing places where complementary experts could insert their relevant tips, video and audio to:
• Increase the value of the collectively-created book.
• Generate more visibility as all contributors tell their friends and clients about it.
• Enable co-authors to learn from each other via their blended contribution.
Via social media you can spur involvement.
Start simple by creating a Scrapblog covering your favorite subject or event, then invite convivial colleagues to contribute their words, images and photos, then tell the world of people who care about that topic. With each new contributor “our” scrapbook can become more interesting, valuable and talked about.