Collaborate to Stay Relevant

To stay relevant and sought-after in this increasingly complex yet connected world, strengthen two intertwined traits that will also enable you to lead a more adventuresome, meaningful life with others. First, continuously hone your greatest talent. Second, seek out others with complementary talents and a “sweet spot” of shared interests, then adopt a collaboration method that enables you to accomplish more together than you can on your own.

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Come Back to Our Senses: How to Create More Meaningful and Memorable Meetings

What makes a meeting  truly stand out from others? It’s not necessarily how much money was spent but how many positively memorable moments the attendee recalls.

Many conferences involve a theme, reinforced through a logo, theme, events, and speakers to create an overall “feel” and value throughout the convention. Why not further reinforce your meeting content and mood by enveloping attendees in planned sequences of memorable moments that involve sensory combinations of smells, tastes, sounds, sights, and even “touchable” experiences?

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How Exhibitors Can Move Attendees Closer to Buying

If you are reading this article, you are probably one of the exhibitors who are facing this situation. Read on and you’ll find some ways to overcome the inadvertent barriers put in the way of your sales success.

First, consider these points:

1. Are exhibiting companies giving their prospects what they most need to know to close a sale?

2. Exactly how can exhibit staff help attendees make an informed choice and act sooner?

3. How many steps do even “warm” buyers take to complete the sale, from signing to delivery through possible training on the use of the product?

4. Can exhibitors not only take steps to make buyers happy with their decisions but also to be heroes among their colleagues so they will tell others and buy again?

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Bring Out the Best in Others

Have you noticed that when someone is acting like a jerk, you are likely to point out that behavior to her by your words or tone of voice?

And then she goes out of her way to prove it to you some more? Why? Because our biggest gut instinct is for survival. That primitive, instinctual reaction causes us to escalate in situations in which we are unhappy, or to withdraw and complain to others.

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Speak English Like it Tastes Good

Dusk settled coolly over the vineyards in Napa Valley, California, one fall evening. Through the window, I gazed wistfully at a thin stream of bittersweet chocolate sauce a waiter was ladling high over a raspberry-colored cake at the table of a hand holding couple, inside the big stone restaurant operated by the Culinary Institute of America. I knew it was bittersweet chocolate because the rich smell was drifting through the French doors out onto the patio, where we were drinking a fine Cakebread cabernet next to two giggling toddlers just as happily chewing red licorice twists from the local 7-11 store.

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Profitable Customer-Attracting Partnerships

What happens when pediatricians join forces with pizza store managers, school  principals, city health clinic directors, and others to better reach and serve their common base of customers: families with young children?

Together, they did what they could not have accomplished on their own. They offered a highly valued, emotionally-loaded, and media-attracting service AND increased foot traffic into their stores and offices: “I Am Loved” free immunizations for kids on Saturdays just before school started.

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