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Author Archive for Kare Anderson

Who Packed Your Parachute?

Charles Plumb was a U.S. Navy jet pilot in Vietnam. After 75 combat missions, his plane was destroyed by a surface-to-air missile. Plumb ejected and parachuted into enemy hands. He was captured and spent six years in a communist Vietnamese prison. He survived the ordeal and now speaks on the lessons learned from that experience. One day, when Plumb and his wife were sitting in a restaurant, a man at another table came up and said, “You’re Plumb! You flew jet fighters in Vietnam from the aircraft carrier Kitty Hawk. “You were shot down!” “How in the world did you… Read More

Boost Your Visibility and Credibility Via Compelling Comparisons

You may be familiar with the multi-purpose cleaner and lubricant, WD-40. Many Midwestern newspaper readers were startled and amused when they read that a local woman uses WD-40 to keep squirrels from shimmying up her birdfeeder. Adroitly “piggybacking” on this news opportunity, WD-40 CEO, Garry Ridge, quickly did some research then declared to the writer of that article, “More people use WD-40 every day than use dental floss.” In so doing he was evoking the “Compared to What?” quotability cue – and you can too, to make your message more memorable and apt to be cited by others. Hint: It… Read More

Make Your Praise More Memorable, Widely Shared and Long Lasting

My client, the CFO of a Berlin-based maker of wireless portal equipment had a rugged yet very successful third year of operation where all employees voluntarily worked long hours. Part of the way he wanted to collectively celebrate the company’s success was to hand out ten awards for different kinds of contributions. Yet, in addition to the usual way of celebrating the winners at an on-site company gathering he got an idea about how to make the recognition matter even more deeply felt and widely heard and shared. Here’s how. He confidentially spoke with a close working colleague of each… Read More

Support Their Better Side So They Can See Yours

While we instinctively seek to be likable when around others, what’s more vital to connecting well is how they feel about themselves — not us — when together. Consequently it’s well worth focusing on boosting others’ sense of well-being when around us. “A two-year-old falls down unexpectedly. He isn’t hurt but instinctively knows he wasn’t supposed to fall,” writes Bob Burg in his idea-packed book Adversaries Into Allies. “He looks at Mom and Dad for an interpretation of what happened. If they laugh as though it’s funny, he’ll probably laugh. If they panic and act upset, he will most likely… Read More

Get Their Attention and Keep it

You can feel the tension in the compressed smiles, quick nods and pointed questions at the annual Morgan Stanley Global Healthcare conference. Schedules are packed as the high-stakes finance crowd gathers to hear 20-minute rapid-fire talks by CEOs of start-ups and public companies who seek funding or favorable stock analysts’ reports. Presenters tend to speak fast, using complex medical and financial terms. In contrast, my client, the CEO of a new biotech company strolls onto the center of the stage, rolling up one of his shirt sleeves as he sweeps the audience with a genial gaze. When he stops at… Read More
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