Articles

What I Ultimately Learned From My Mortifying Mistake

To this day I’m mortified when I see a box of chocolates. Perhaps sharing this story may save you from embarrassing yourself in a similar way. I was in the Antwerp airport, heading back to San Francisco. Before settling into a seat at my gate I bought two indulgences for the flight home, John LeCarre’s Our Kind of Traitor, and a box of Pierre Marcolini truffles, one of the most popular brands in Europe. Within minutes I was swept into LeCarre’s masterful spy mystery. But I promised myself I would savor my truffles, eating each one slowly. At some point… Read More

Articulating Their Specific Talent Can Help Them Strengthen It

When I was a Wall Street Journal reporter, my bureau chief bluntly told me one day that I took too long when interviewing some individuals — and sometimes that was a good thing. I got insights about the interviewees’ views on other topics. He told me that, when I finished writing the story I was assigned, I should write notes about their answers to questions I asked that were not directly related to the story. Then in future stories, I might see where one of those interviewees had an unexpected yet relevant angle and quote them. In effect, my bureau chief showed… Read More

Collaborate to Stay Relevant

To stay relevant and sought-after in this increasingly complex yet connected world, strengthen two intertwined traits that will also enable you to lead a more adventuresome, meaningful life with others. First, continuously hone your greatest talent. Second, seek out others with complementary talents and a “sweet spot” of shared interests, then adopt a collaboration method that enables you to accomplish more together than you can on your own. Read More

Come Back to Our Senses: How to Create More Meaningful and Memorable Meetings

What makes a meeting  truly stand out from others? It’s not necessarily how much money was spent but how many positively memorable moments the attendee recalls. Many conferences involve a theme, reinforced through a logo, theme, events, and speakers to create an overall “feel” and value throughout the convention. Why not further reinforce your meeting content and mood by enveloping attendees in planned sequences of memorable moments that involve sensory combinations of smells, tastes, sounds, sights, and even “touchable” experiences? Read More

How Exhibitors Can Move Attendees Closer to Buying

If you are reading this article, you are probably one of the exhibitors who are facing this situation. Read on and you’ll find some ways to overcome the inadvertent barriers put in the way of your sales success. First, consider these points: 1. Are exhibiting companies giving their prospects what they most need to know to close a sale? 2. Exactly how can exhibit staff help attendees make an informed choice and act sooner? 3. How many steps do even “warm” buyers take to complete the sale, from signing to delivery through possible training on the use of the product? 4.… Read More
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