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How Helpfulness Wins Hearts and Sales

Taxi Mike, Geek Squad and Vanderbilt University Medical Center take the same successful approach to stand out from their competition, and you can too. Like you, they realize that traditional selling is dead in our digital world. Potential buyers can quickly compare...

Scale Your Capacity to Sway Others

This headline, “Exec loses job after allegedly slapping toddler on plane,” is an anger-evoking true story that spread quickly. Understanding why can help you spread your ideas, piggybacking on certain kinds of momentous events. “High arousal” negative emotions such as...

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