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Category Archive for influence

Six Ways to Make Smarter Decisions By Not Getting Sidetracked

David Phillips was rushing up and down the supermarket aisles within seconds after seeing Healthy Choice’s “Early Bird Special.” He bought up all their 90-cent soups in the store. Then he raced over to a discount outlet to get all the brand’s 25-cent chocolate pudding cups. No time to pause. Phillips asked the store manager to order 60 more cases, and then requested the addresses of the chain’s other local outlets. The next weekend he and his mother-in-law to drove a van from Fresno to Davis, buying up all to the pudding cups in those stores. He and his wife… Read More

Four Traits for Becoming More Valued, Visible and Frequently Quoted Ally

As an employee one of the best ways to grow your personal brand is to strengthen relationships with your organization’s key stakeholders and unexpected outside allies. Here are four methods to enable you to become a valued ally: 1. To prove you can actually be helpful to a customer or other key stakeholder to the firm – and thus a valued ally – adopt the Triangle Talk approach to connecting with others: A. You B. Me C Us First address one of their specific needs or interests, then cite exactly how you can support that interest, and then ask if… Read More

Honest Tea’s Unexpected Social Experiment: 5 Ways You, Too, Can Attract an Audience and Customers

As you’re walking down your city street you see an unmanned kiosk, stocked with bottles of tea. A sign invites you to “Take a bottle. Leave a dollar.” What would you do? Would you pay for one, and be curious enough to stay and watch what others do? Many did both. For ten days in August, one year, in this ingenious 30-city social experiment, Honest Tea was using the honor system to see which city had the most honest people. Cameras hidden across the street were covering the scenes that were then uploaded for live viewing globally. Ironically I heard about this… Read More

Grow Your Life’s Work With Others By Spreading Your Key Idea

Dog whisperer, Cesar Millan, “runs with as many as sixty-five dogs at time – many of them pit bulls with histories of aggression – without leashes or other kind of restraint,” writes John Butman. That’s because of a life-changing discovery earlier in his life when he saw that, unlike Mexicans, Americans mistakenly let their pet dogs take control. Where he grew up, in Culiacan, Mexico, dogs weren’t trained. They didn’t even have names. But he knew, even as a child, that he had “an uncanny connection with them” and it was by being in charge. That insight spurred him to come to… Read More

Lance Can Helps Us Avoid Our Temptation to Lie

After nearly 15 years of vehement denials, Armstrong may own up, it is rumored. He promises he’ll answer Oprah’s interview questions “directly, honestly and candidly.” Yet this is already a very public, social situation that even includes newspaper ads suggesting the questions Oprah should ask. He has alot at risk. Like watching a kid actually pee in the pool rather than imagining how many people have, the stark reality of seeing Lance Armstrong admit to Oprah he was using drugs, if he does, will hit hard. That’s what Dan Ariely’s research indicates. He’s the author of The (Honest) Truth About… Read More