Moving From Me To We BlogMoving From Me To We Blog

Join Forces. Attract More People. Spend Less. Find Camaraderie.

An idle woman on her cell phone with her pet dog nearby. That’s a common scene in my county, frankly. And people poke fun at us. Legitimately. To many, Marin means rich people who live just north of the Golden Gate Bridge, in the lush hills with bay views yet there are other great parts here (and some not). Yet it is not just a quick tour stop over on your way to Napa, perhaps to see Muir Woods or to look back from Sausalito onto the S.F. skyline.

That’s what San Anselmobased, Mindy Pines is out to prove with a fresh photo every day. I wouldn’t have discovered Mindy’s beautiful photoblog if our veteran Marin IJ reporter Paul Liberatore hadn’t written about her. But this old media (newspapers) led to a new media (Creative Commons-based network) discovery. Mindy’s photoblog is part of an online network of CoolPhotoblogs. I could jump from Marin into India, Estonia, Korea, Poland, Australia, Greece, the UK, Iran … oh my gosh I’ve got to leave this mini-vacation and do some work.

Counter-intuitively, one new media community led to old (traditional) media bragging rights for photographers. Your best photos, contributed online at JPG Magazine may appear in their monthly print magazine – if the community votes for them.JPG magazine

Hint: Attract a larger audience (or customers, supporters, members, etc.) by banding together with others who do what you do yet are not competitors. Think of something so apparently prosaic yet vital like plumbing. What if locally-owned plumbing businesses shared a web site or social network or set of blogs with an umbrella presence (finding one blog means you discover all the others). That’s what Cool Photoblogs does. Together they could offer tips from how to unplug a sink to choosing a competent plumber or buying a toilet. Illustrations and photos make advice more clear for people like me. Have a Q & A area and a Most Popular section like Cool Photoblogs (and The New York Times) provides.

Helpful advice, especially available 24/7 online will almost always trump advertising. And it costs you time, demonstrating your expertise rather than paying to promote yourself. Plus you can enjoy the camaraderie of other capable people who share your interest. In this Relationship Economy you, a part of the network, will get introduced to more people interested in your skill or interest. If your participation in the network relates to your work, you may become the trusted, top-of-mind choice when they want to buy, collaborate with or hire someone like you.

With an online network of your peers you can stand out by doing some of the following:
• Stay cutting edge by learning from each other.
• Cross-refer.
• Co-create a package of bundled service or products.
• Find out, in real time, what advice is most popular to people you seek to recruit, sell to or serve.
Collectively be more valuable and visible than you are on your own.
• Attract more people to “our” collective site, (blog, social network, wiki, Squidoo, etc.).
• Become a favoritesubject matter expert“, frequently-quoted by your kind of media. Reporters find you on the main site for your kind of topic.

Categories: community, Miscellaneous, Peer2Peer and tagged , , , , , , , , , , , .
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  1. Posted December 15, 2007 at 10:09 am | Permalink

    What a treat! Thanks for your kind words about f-stopMarin and leading me to your informative blog. Connections and community! That’s what it’s all about. (sounds hokey-pokey, but it’s true.)

  2. Posted December 18, 2007 at 1:46 pm | Permalink

    What a cool blog and an insight-full post! RE: Marin . . . Two weeks ago today I got back from a trip to SF: Marin County – Muir Woods – Stinson Beach. Refreshing contrast to our cold and snowy Chicago! Thanks for the link to my LinkedIn subject matter expert article. Good to make a connection with you and your readers.

  3. Kare Anderson
    Posted December 21, 2007 at 10:27 am | Permalink

    It continues to be a thrill to share the “Me2We” methods I discover all over the world and right here in Marin – ways talented people such as Mindy and Barbara are benefiting from to accomplish more with others than they could on their own. This seems to be a precious ways to celebrate the spirit of sharing and gratitude this time of year no matter what our other beliefs may be. As many are experiencing the tragedy of violence and poverty we must be support and celebrate ways we can create a better life together.

  4. Posted June 17, 2009 at 12:20 pm | Permalink

    Okay, that picture of the van on the bottom is funny… albeit a bit disturbing! 🙂

  5. Posted January 25, 2010 at 8:30 am | Permalink

    Yea Joe it is…at least he’s got a good sense of humor and i bet it gets him custom haha 😀

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