onday's schedule includes the opening general session for the 81st American Farm Bureau Federation Convention. There is also a full slate of conferences and seminars. The day closes with the Farm Bureau dance.

Building Support for People in Agriculture
Speaker: Kare Anderson

Do farmers and ranchers need greater public support? Are the key public opinion leaders aware of agricultural issues? Would you like to build greater awareness and support for agriculture? Learn a nine-step getting your message out plan from someone who has a successful record in helping people get the positive visibility, power and support they need. Some of the topics covered in this conference are:

• Know your current public image, assets and liabilities
  
• Identify your key publics and opinion leaders
  
• Create signature themes and memorable messages
  
• Techniques to turn around your loudest detractors
  
• Involve likely and unlikely allies in your cause.