Cross Promotions:
Get Creative in Forming Marketing Partnerships
Kare Anderson
10:30 am - 12 Noon
1.5 CEUs

With today's tight economy, now is the time to learn how to squeeze maximum value out of those scarce marketing dollars. Cross-promotion is one of the easiest and most efficient strategies for achieving that goal. Cross-promotion in and of itself does not require specialized marketing skills or a major commitment in dollars. It does, however, demand a willingness to be imaginative, aggressive and experimental. This session outlines the possibilities for cross-promotion and what it takes to get a return on your investment.

Business Dynamics:
Influencing Your Customer's First Impressions
Kare Anderson
1:00pm - 2:30pm
1.5 CEUs

The multi-sensory cues we feel "tell" us a lot. People have millions of instantaneous, brief and sequential actions to someone's home, hotel, office or store, yet they are consciously aware of only a few. They draw conclusions about what they think they have experienced. With increasing competition both from within and outside the industry, retailers need to become more savvy and strategic about designing the buying experience they offer their customers. Ms. Anderson describes the types of sensory experiences retailers should have in place to create positive first impressions.

People Instincts:
Your Gut-Instincts, Your Likeability Quotient, and What You are Telling the World
Kare Anderson
3:00pm - 4:30pm
1.5 CEUs

Why do we instinctively like some people and find others irritating, or worse? What makes us agree, buy, help...or...not? Do your gut instincts help or hinder your "LQ" - Likeability Quotient? From an expert on gut instincts, gain insights about what specific behaviors may indicate and how you can interact better with people in the future.

Workshop Leader
Kare Anderson, a marketing and communications specialist, founder of Say It Better Center, Inc. addresses cross-promotions and people instincts.