This year's keynote speaker is Kare Anderson, a widely quoted expert on cross-promotional partnerships and popular tourism conference presenter. She is the author of Walk Your Talk:  Grow Your Business Faster Through Successful Cross-Promotional Partnerships, and other related books on the topic. Her exciting presentation includes "what if" scenarios, benefits, steps, success stories, and much more. 

The conference kicks off with a reception on Sunday evening with great food and music. On Monday morning, Travel Michigan senior management will present the direction for the coming year, followed by a legislative forum with Dennis Muchmore. Additional workshops will present experts on eMarketing, cultural branding, and tourism research. 

This conference is a great opportunity to network with Michigan's tourism industry leaders, so we encourage you to attend. For more details and registration information, visit Travel Michigan’s conference link at www.michigan.org/conference.