Seminars,
Workshops and
Special Events
from the Winter NASFT
Fancy Food Show®
2 p.m. - 5 p.m. Room 303
The NASFT Presents:
Building Sales Faster with Cross-Promotions
Break through the clutter of an over-advertised world by joining
forces in the right kind of cross-promotions. Why? Because cross-promotion
can be much more efficient, credible, and profitable than the traditional
"solo" pr, advertising and marketing methods. In this
program with the author of two books on cross-promotion and the
strategist behind 48 cross-promotion campaigns, you'll learn:
- 14 of the most profitable methods for cross-promoting.
- How to jumpstart your first low-risk, high-result cross-promotion.
- How to attract and reach customers faster while spending less
and avoiding costly price wars.
- The successful step-by-step way to join forces with others
to better reach and serve your kind of customer.
- Pitfalls to avoid and success stories to emulate.
Workshop Leader:
Kare Anderson, president, The Say it Better Center.
An Emmy-winning former TV commentator and Wall Street Journal
reporter, Kare Anderson is a national columnist in 98 monthly magazines,
nine-time author including, Pocket Cross-Promotions: Attract
More Customers Without Spending More, and publisher of the "Say
It Better"e-zine available here. |
