Seminars,
Workshops and
Special Events
from the Winter NASFT
Fancy Food Show®
10 a.m. - 1 p.m. Room 303
The NASFT Presents:
Making Your Store Memorable: How to Create an In-Store "Experience"
that Boosts Sales
Experience is the hot topic for retailing and this cutting-edge
workshop offers research-based insights into how to influence customers'
positive perceptions (and in turn their buying habits) by making
their on-site experience more enjoyable. Now, more than ever, when
competition is coming from more kinds of venues and over the Internet,
this approach is crucial to standing out from your competition.
Attendees of this workshop will see hands-on demonstrations of techniques
and methods proven to create more memorable on-site experiences.
In addition, you'll walk away with:
- A step-by-step method for creating an on-site encounter that
inspires higher per-customer buying, positive word-of-mouth referrals
and free media coverage.
- 30 successful tips for your store, staff and customer outreach
programs to help you literally stand out in an over-advertised
world.
- 20 multi-sensory cues, "yes triggers," that even the
most time-pressed, budget-constrained managers can implement.
Workshop Leader:
Kare Anderson, president, The Say it Better Center.
An Emmy-winning former TV commentator and Wall Street Journal
reporter, Kare Anderson is a national columnist in 98 monthly magazines,
nine-time author and publisher of the "Say It Better"
E-Zine available here. |
