With the advent of Google Earth and Google Maps here’s an inventive way to literally make your business – or town – more visible. Target paints huge logos on the roofs of their stores. Customers have another way to locate the nearest one – and people like us comment on it. Chad Upton blogged about one on a Chicago store, then Colonel Kernel found another in Everett, Massachusetts.
How’s this for more cleverness? Apparently the first stores to get decorated this way are in the flight paths to O’Hare International Airport (that Chicago store) and to La Guardia – in Rosemont. Because more people are able to view buildings via satellite imagery, even the shape of a building can cause comment, as the U.S. Navy discovered.
Here’s an offbeat idea, a variation of earlier “roof shouts” (thanks Chris). If you are in a flight path, remind airline passengers to visit your town. Organize the building owners on your street to paint an inviting (and very short) slogan or simply the name of your town on the roofs of several contiguous buildings.
If the Salvation Army and Amaco can paint “roofvertisements” to welcome people, why not your town or business? That’s the Me2We part of this story, btw. On a daringly different note, John Ross claims to have painted “Human Shields” on a roof in Baghdad.