by Kare Anderson | Jul 13, 2013 | behavior, Book, Quotable
While the beguiling, expensive TV car ads featuring Shaquille O’Neal are warm and memorable, a cheaply made public service announcement I heard on the radio years ago has stuck in my mind as much. I heard it when I turned on the radio in my rental car. A...
by Kare Anderson | Jul 24, 2008 | Customer
What a stop-you-in-your-tracks attention-grabber and visibility-builder. Got an example to top this one? (Thanks Todd.)
by Kare Anderson | Nov 28, 2007 | Co-Create, Media
… down San Francisco’s hilly streets. That’s Jonathan Glazer’s captivating way to announce Sony’s next generation of TV sets, with “colour like no other”. That prompted the ultimate compliment, a parody. Yes, unexpected tumbling and color are...