by Kare Anderson | Apr 15, 2009 | Choice, influence
In our increasingly connected world, everyone must manage “the brand called you” announced Tom Peters years ago. Reluctant to see yourself this way? Your impetus can be to protect your reputation. The upside motivation to think of self-branding, however, is to attract...
by Kare Anderson | Feb 21, 2009 | Book, partnering
Wary of partnering? Collaborated with someone who didn’t do their part? Yet in a sinking economy more people are exploring ways to attract more customers without spending more. Partnering – with the right allies and methods – seems to be the most efficient way. Want...
by Kare Anderson | May 23, 2008 | community, Media, Podcasts, Social Media, speaking
For stay-at-home entrepreneurs, here’s a proven, three-step plan to make money, as Liz Ryan has proven. The key is sticking to the plan. Here it is:Step OneCraft a niche expertise and a niche market. Choosing both, you get “Double Niche Leverage”:1. Subject...
by Kare Anderson | Apr 25, 2008 | Meetings, Member, Networking, Podcasts, Social Media
When a Seattle couple, self-described indie professionals, couldn’t find the kind of low-key business get-togethers they enjoyed, they decided to host some. 50 events later they’d founded an online community. Members can volunteer to host the kind of comfy, relevant...
by Kare Anderson | Apr 4, 2008 | collaboration, Podcasts, Social Media
Become a top-of-mind expert in your market by following small business trends guru, Anita Campbell’s successful formula for success. Yes, she’s worked hard to reach the place where others seek to emulate her. A key was her approach to getting “custom...