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Tag Archive for Bragging Rights

Sensory Cues That Spur Us to Like Your Public-Serving Place

Give customers the bragging rights that spur them to tell others about their fabulous experience at your place or event. I wondered. Was it the butterscotch-colored walls, the light coconut scent wafting through the door as I opened it, the cushy island of deep blue carpet under my feet as I stepped into the boutique hotel or the turning mobile overhead featuring kittens chasing each other? I don’t know yet I instinctively smiled and sighed with relief. And that was before I saw the smiling doorman walking towards me in the lobby, saying, “We’re glad that you’re safely out of… Read More

Pull More Customers Closer By Offering Experiences In Ways They Can Share

Walk inside the famous Fairmont Hotel in San Francisco and you’ll be immediately swept into a sumptuous holiday scene that includes a giant Christmas tree and a two-story-high Victorian gingerbread house. Yet sadly, like most other businesses that want to delight and engage customers at Christmas, they are missing some big opportunities. You can capture those opportunities, even if you don’t have a huge holiday budget like the Fairmont does. What if you could extend the holiday moments you offer farther into the lives of your customers? What if you could inspire them to share their cheery experience with others? With the… Read More

Create The Ritual We Can Cheerfully Share

If a hotel can become famous for leading ducks across their lobby at 11:00 each day then certainly your business can become more well-known for some simple yet involving ritual that customers love to photograph and share with others. Make eye candy “first-evers” that attract reporters. In fact it’s surprising that so few businesses and other organizations see the power of memory-making rituals, and that we keep talking about the few that do. AFor example, instead of creating a new ritual a sister hotel simply imitated the duck walk. You can do better. 1. Think quirky As all actors know, a cute kid or animal almost always steals the show. For example… Read More

Bring Out Their Best Side. They’ll See and Support Yours

1. Adopt the Counter-intuitive Approach to Becoming Well-Liked Legend has it that British Prime Minister Benjamin Disraeli and his political rival William Gladstone had a date with the same woman on different nights. When asked her impression of the two men, she said, “When I left the dining room after sitting next to Mr. Gladstone, I thought he was the cleverest man in England. But after sitting next to Mr. Disraeli, I thought I was the cleverest woman in England.” Disraeli’s talent is echoed in what Jack Nicholson’s character famously said to Helen Hunt’s character in the movie, As Good… Read More

Seven Ways to Sway Others

Marshall wasn’t aware that we were closely watching him as he strode into the pool table showroom but he was the ninth unwitting participant in our experiment. He glanced at the sign “Our Three Most Popular Models” that hung above an ornately carved, antique pool table, flanked closely on either side by a bare-bones model and a lean, modern pool table. Frankly it would have been hard to avoid this scene. The sign was hanging from the ceiling at eye-level and the tables rested on the curved end extension of plush, royal purple carpet upon which he stepped after walking… Read More