by Kare Anderson | Dec 27, 2012 | behavior, Collective Clout, Connecting
Marshall wasn’t aware that we were closely watching him as he strode into the pool table showroom but he was the ninth unwitting participant in our experiment. He glanced at the sign “Our Three Most Popular Models” that hung above an ornately carved, antique pool...
by Kare Anderson | Jan 2, 2012 | behavior, Co-Create
Give customers the bragging rights that spur them to tell others about their experience at your place or event. I wondered. Was it the butterscotch-colored walls, light coconut scent wafting through the door as I opened it or the cushy island of deep blue carpet...
by Kare Anderson | Jul 12, 2010 | behavior, cause, Co-Create, community, Customer, Local, non-profit, partnering
If a hotel can become famous for leading ducks across their lobby at 11:00 then certainly your business can become more well-known for some simple ritual that customers like to photograph and tell others about and reporters love to cover. In fact it’s surprising that...
by Kare Anderson | Apr 2, 2010 | behavior, cause, Choice, contagion, Humor, image, influence
Last year VW launched “The Fun Theory” contest for best ideas to evoke better behavior in us. My favorite experiment, with more than a million views, is “Piano Stairs.” Does turning a set of subway stairs into a real-life piano encourage people to use them? Yes, 66%...
