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Try Customer-Attracting Video Vignettes

When asked how he managed to write such gripping horror novels, Stephen King responded, “I cut out the boring stuff,” and so can you. It takes a tenth of a second to form an impression. So imagine how difficult it is to hold others’ interest for even five minutes as...

Brevity and Specificity Breed Quotability

• “Bank fees are like financial wedgies.” • “One of the founding fathers of rock and roll has left the building he helped construct.” • “Eat food, not too much, mostly vegetables.” These colorful  one-liners are easy to remember because we...

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