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Tag Archive for chip conley

Create a “Hook” on Which Others Can Visibly Hang Their Ideas

“Doing something isn’t always better than doing nothing” and “The simplest rules create the most effective experience” are two of the six Laws of Subtraction advocated by Matthew May to accomplish more by doing less better. How cleverly involving of Matthew May to design the book that creates a “click moment” of recognition and response in others, according to Frans Johansson in The Click Moment. Thus he creates an enticing mental “hook” on which others can hang their related ideas. May offering just six interwoven pieces of advice to simplify our lives by letting lesser things go so we can do some things better.… Read More

Visually Imprint Your Idea On Us So We Don’t Forget

To instantly imprint your key concept on others’ minds, create a visual representation of it, recommends Denise Brosseau, in Ready to Be a Thought Leader? For greater impact, alter an already famous visual framework to display your core idea. Here’s two examples of how others used visuals to make their core message more meaningful and memorable: In his book Peak: How Great Companies Get Their Mojo from Maslow, Chip Conley, founder of Joie de Vivre Hospitality, altered Maslow’s familiar pyramid that shows humans’ Hierarchy of Needs. He simplified the pyramid to show three layers of needs of employees, clients and… Read More

Nudge Others To Share Even If You Aren’t DeGeneres

Sure Ellen DeGeneres sparked a most shared Tweet, a $3 million Samsung charity donation, a parody, and continuing, sometimes heated conversations. Yet even if aren’t a well-financed, likeable celebrity, you can also engage others, spread your idea and raise money. Here are three ways. 1. Enable Us To Personalize Our Participation Jump on an already trending story, offering a way we can get involved that is relevant, fast, simple and generates a feel-good emotion. Even better, let us personalize our participation. That’s what Slate magazine quickly did. After John Travolta mangled Idina Menzel’s name at the Oscars, it seized the… Read More

Add More to Your Life by Subtraction

How clever of Matthew May to design Laws of Subtraction as what Frans Johansson dubs a “hook” — something concrete around which we can gain clarity in our own thinking and are pulled into contributing relevant ideas to his six smart laws to simplify work and life. That’s a valuable companion concept to Peter Guber’s advice, in Tell to Win: create purposeful narratives. Then you can pull others into your story because they can see a role they want to play in it. In their re-telling of your story, they reshape it, making it theirs, more multi-faceted and thus more… Read More

Avid Photographers’ Alert: New Way to Get Noticed and Paid

Imagine your photo in a boutique hotel lobby, illustrating a magazine article or in another public place – and getting compensated. Here’s two crowdsourcing ways that could happen. A prospective client can find your photo on iStockphoto – or you could take a photo for a special assignment – and allow peers vote for the best one. Read More