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Tag Archive for Chip Heath

Six Ways to Cultivate a Sense of Mutuality With Others

1. Two Ways to Turn an Insult Into Opportunity to Bring Out Their Better Side • In Split-Second Persuasion, Kevin Dutton recalls a story in a London newspaper of “an elderly Afro-Caribbean man traveling home from work on a bus. At one bus stop a drunk guy got on and couldn’t find a seat. ‘Get up, you fat black nigger bastard!’ he shouted at the man. ‘You calling me fat?’ responded the man. The bus erupted with laughter, causing the drunk guy to stomp off the bus and the responder to attract admiration and support. “Disaster averted in just four… Read More

You Can Make Most Any Bad Situation Better

When told to tackle the widespread child malnutrition in Vietnam in 1990 as an employee of Save the Children, Jerry and Monique Sternin could easily have become overwhelmed. Plus the country’s foreign minister told them, “You have six months to make a difference.” Instead of looking at the macro problems such as polluted water, he asked the mothers in one village to meet with him to discover, together, the healthiest children and to then discover why. They found that the mothers of healthier kids were feeding their children four meals a day (using the same amount of food as other… Read More

Take the Bright Way to Make a Bad Situation Better

When told to tackle the widespread child malnutrition in Vietnam in 1990 as an employee of Save the Children, Jerry and Monique Sternin could easily have become overwhelmed. Plus the country’s foreign minister told them, “You have six months to make a difference.” Instead of looking at the macro problems such as polluted water, he asked the mothers in one village to meet with him to discover, together, the healthiest children and to then discover why. They found that the mothers of healthier kids were feeding them four meals a day (using the same amount of food as other moms… Read More

How to Get Others to Share Your Idea and Spur Buying

An anger-evoking true story that’s spreading today, “Exec loses job after allegedly slapping toddler on plane,” quickly moved Dan Schawbel to write on Facebook, “The headline should read ‘Exec gets deported from America after being a complete A@& on a plane.’” That response wouldn’t surprise Jonah Berger, author of Contagious, out March 5th, who discovered that “high arousal” negative emotions like anger or anxiety spur us to share messages with others. So do high arousal positive emotions: awe, excitement, and amusement or humor. Susan Boyle’s unexpected singing performance, for example, evoked awe and 100 million views within nine days —… Read More

What Most Matters to You Now?

To jumpstart your new year in these roiling times, consider this: “When the economy tanks it’s natural to think of yourself first. You have a family to feed and a mortgage to pay. Getting more appears to be the order of business. It turns out that the connected economy doesn’t respect this natural instinct. Instead, we’re rewarded for being generous. Generous with our time and money, but most important generous with our art.” ~ Seth Godin Here’s my three-step approach to put that notion into practice in this ever more Connected Age (please tell me what you think): Read More