by Kare Anderson | Jan 13, 2013 | behavior, Book, Conflict, Connecting, influence
After nearly 15 years of vehement denials, Armstrong may own up, it is rumored. He promises he’ll answer Oprah’s interview questions “directly, honestly and candidly.” Yet this is already a very public, social situation that even includes newspaper ads...
by Kare Anderson | Nov 6, 2012 | Book, Choice, Co-Create, Connecting
Within this bitterly contested presidential campaign are at least three valuable lessons for anyone who wants to win by becoming the favorite choice in their market. This campaign is probably the most high-stakes, expensive, intensive experiment in nudging behavior...