by Kare Anderson | Apr 2, 2010 | behavior, cause, Choice, contagion, Humor, image, influence
Last year VW launched “The Fun Theory” contest for best ideas to evoke better behavior in us. My favorite experiment, with more than a million views, is “Piano Stairs.” Does turning a set of subway stairs into a real-life piano encourage people to use them? Yes, 66%...
by Kare Anderson | Apr 23, 2009 | Co-Create, Cooperation, Customer
After seeing her grandma struggling to hold heavy pans, Celia Gates recruited an inventor as a mentor then designed ergonomic pans. Kayley Vincent and Jennifer Land created a cookbook that turned local business owners into foodie stars – and turned a profit for...
by Kare Anderson | Jun 6, 2008 | collaboration, conference, Cooperation, Customer, entertainment
Some of the most masterful baristas in the U.S. gathered in a hotel lobby in Minneapolis for their annual competition last month, judged by their peers. But this year was different. More excitement. And pressure. Coffee growers, café owners and other baristas and...