by Kare Anderson | Aug 12, 2017 | Caring, Co-Create, collaboration
“Recognize the Often Hidden Signs of a Heart Attack” is the 30-minute briefing that attracts the biggest attendance when a cardiologist speaks at nearby retirement homes. Fear often drives people to attend so the title gets them in the door. As well: • Briefing,...
by Kare Anderson | May 31, 2017 | behavior, contagion, Persuasion
You may be familiar with the multi-purpose cleaner and lubricant, WD-40. Many Midwestern newspaper readers were startled and amused when they read that a local woman uses WD-40 to keep squirrels from shimmying up her birdfeeder. Adroitly “piggybacking” on this news...