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Tag Archive for Ekaterina Walter

Visually Imprint Your Idea On Us So We Don’t Forget

To instantly imprint your key concept on others’ minds, create a visual representation of it, recommends Denise Brosseau, in Ready to Be a Thought Leader? For greater impact, alter an already famous visual framework to display your core idea. Here’s two examples of how others used visuals to make their core message more meaningful and memorable: In his book Peak: How Great Companies Get Their Mojo from Maslow, Chip Conley, founder of Joie de Vivre Hospitality, altered Maslow’s familiar pyramid that shows humans’ Hierarchy of Needs. He simplified the pyramid to show three layers of needs of employees, clients and… Read More