by Kare Anderson | Mar 21, 2008 | Meetings, partnering, Podcasts
Do you exhibit at trade shows? Gain insights into how to generate more visibility and value – with the right partners – from someone who’s increased the event planning ROI for American Express. Meeting planners and attendees can also benefit from his...
by Kare Anderson | Mar 6, 2008 | Meetings
Then provide companies more value. In one of those “Why didn’t I think of this earlier?” moments the leaders at Professional Convention Management Association adopted a simple and very successful change. They invited would-be sponsors to underwrite events and other...