by Kare Anderson | Nov 28, 2016 | behavior, Book, Co-Create
Taxi Mike, Geek Squad and Vanderbilt University Medical Center take the same successful approach to stand out from their competition, and you can too. Like you, they realize that traditional selling is dead in our digital world. Potential buyers can quickly compare...
by Kare Anderson | Aug 6, 2013 | behavior, Book, Visual
When asked how he managed to write such gripping horror novels, Stephen King responded, “I cut out the boring stuff,” and so can you. It takes a tenth of a second to form an impression. So imagine how difficult it is to hold others’ interest for even five minutes as...
by Kare Anderson | Jul 13, 2013 | behavior, Book, Quotable
While the beguiling, expensive TV car ads featuring Shaquille O’Neal are warm and memorable, a cheaply made public service announcement I heard on the radio years ago has stuck in my mind as much. I heard it when I turned on the radio in my rental car. A...
by Kare Anderson | Apr 23, 2013 | behavior, Book, Choice
Taxi Mike, Geek Squad and Vanderbilt University Medical Center take the same successful approach to stand out from their competition, and you can too. Like you, they realize that traditional selling is dead in our digital world. Potential buyers can quickly compare...
