Moving From Me To We BlogMoving From Me To We Blog

Tag Archive for John Hagel

What Captures Our Attention Tends to Control Our Life

Several years ago, Disney World executives were wondering what most captured the attention of toddlers and infants at their theme park and their main resort in Orlando, Florida. After all, if they imprinted positive memories in kids, they might embed a lifelong loyalty to their brand. Consequently they hired me and a cultural anthropologist to observe guests as they passed through and paused in the resort lobby, seeing murals, carpets, animated creatures, sweet-smelling snacks, colorful toys and more. It was planned as a weeklong study. But after only a couple of hours of close observation, we realized that what most… Read More

What’s Top of Mind Tips Your Life

A few years ago, DisneyWorld executives were wondering what most captured the attention of toddlers and infants at their theme park and hotels in Orlando, Florida. So they hired me and a cultural anthropologist to observe them as they passed by all the costumed cast members, animated creatures, twirling rides, sweet-smelling snacks, and colorful toys. But after a couple of hours of close observation, we realized that what most captured the young children’s attention wasn’t Disney-conjured magic. Instead it was their parents’ cell phones, especially when the parents were using them. Those kids clearly understood what held their parents’ attention… Read More

See Serendipity As A Way to Stay Relevant

Meghan M. Biro, in her Forbes column, advocates reverse mentoring, a method I believe spurs serendipitous discovery of unexpected shared sweet spots of mutual interest, as well as shared social learning. Biro cites my former colleague at the Center for the Edge, John Hagel. “Formal schooling and degrees give workers about five years’ worth of useable skills,” according to Hagel and others at Harvard Business Review. Staying open to serendipitous introductions increases the chances you’ll cultivate a flexible mindset, recognizing more sides to a situation and discover more breakthroughs in your areas of strongest interest. Plus you’ll open more doors to unexpected happenings in the adventure story… Read More

Your Roadmap for Fully Capturing the Profitable Power of Social

Lady Gaga’s Little Monsters online community, designed by Backplane, quickly attracted a million unique visitors soon after launching in July 2012. Without relying on Facebook, Lady Gaga is able to host a specific interest, purpose-driven global community where fans and other stakeholders could exchange ideas, co-create adventures and otherwise bond in ways that boost participation in all her profit centers. Further, interaction on the online community and at concerts — and mobile conversations with each other at both—leads to real time insights for what most matters to her fans, and ways to rapidly involve them in the activities that most… Read More

How to Succeed Since Success is Random

Little did Abigail Washburn know that her life would forever change after she went to a party where she heard a record of traditional folk and bluegrass singer and flatpicking guitar player, Doc Watson singing Shady Grove. She had what Frans Johansson dubs a click moment. She’d already become proficient in Chinese because she planned to study law in China, with the goal of improving U.S. Chinese relations. A Life That Turned on a Dime, As Yours Can Too After hearing Watson, she decided she wanted to learn to sing American folk songs and play the banjo so she headed… Read More