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Tag Archive for Nudge

The Upside Of Trump-Evoked Name-Calling

After Trump called Marco Rubio a “low life,” “nasty guy” and “choke artist,” Rubio sunk lower. Citing Trump, he said, “You know what they say about men with small hands.” And Trump called Cruz “a little baby: soft, weak, little baby.” Unfortunately negative and bad name-calling and labels are more contagiously shared than positive ones, as you have undoubtedly noticed in this immersive, warped and ongoing reality show called the presidential campaign. The Argument Culture is on the rise again. Consider seeing the nasty escalation of political attacks – and heated reactions by the pundits -and many of us —… Read More

What To Do Before Happiness Happens In Your Life?

An elementary school teacher in rural Arkansas made a bracelet of charms of each student in her class so she could continually remind herself of how she cared about each one, and her passion for teaching them. The rest of the story is the real clincher for seeing that happiness can be a choice. She wakes up each morning with the painful fatigue that most face when they have the chronic, erratic and incurable disease, multiple sclerosis. Many would give up and quit working yet some don’t, as Shawn Achor shows in his new book Before Happiness. Why do different people in the same situation find a… Read More

Four Ways We Sway Others and Get Swayed

As the invisible gorilla test famously proved, we are sometimes blind to what’s happening around us, and oblivious to signs that sway us. To become more aware of how you are influenced by what you see and hear, and to get ideas on how to influence others, here are four nudges: 1. Give Them an Obvious Sign • When you see a path of big green footprints you are more likely to follow them to the public bins and throw your trash away. That’s what the Danish Nudging Network discovered. First they gave distinctively wrapped caramel candies to pedestrians in an area. Afterwards they searched nearby garbage cans, bicycle baskets and… Read More


When I was a reporter covering business trends and profiles of executives throughout Europe the stories usually fascinated me, yet I was often more struck by the off-hand advice of my interpreter, a young French woman. Amélie has become a lifelong friend, by the way. Becoming Besotted by You With great equanimity Amélie once suggested that I, “think of it as a fish biting the bait and getting the hook caught in his mouth,” when she was giving me her mother’s advice on romance. “Once a man is hooked on you he sees everything you do as adorable. He’s only seeking… Read More

Craft an Attention-Grabbing Message

I am gratified by the 249 comments to this post I wrote for Harvard Business Review and seek your specific tips on quotability, the first step to connecting in this increasingly complex, information-flooded, and connected world: You can feel the tension in the compressed smiles, quick nods and pointed questions at the annual Morgan Stanley Global Healthcare conference. Schedules are packed as the high-stakes finance crowd gathers to hear 20-minute rapid-fire talks by CEOs of start-ups and public companies who seek funding or favorable stock analysts’ reports. Presenters speak fast, using complex medical and financial terms. In contrast, my client, the… Read More
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