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Tag Archive for Peter Guber

Create a “Hook” on Which Others Can Visibly Hang Their Ideas

“Doing something isn’t always better than doing nothing” and “The simplest rules create the most effective experience” are two of the six Laws of Subtraction advocated by Matthew May to accomplish more by doing less better. How cleverly involving of Matthew May to design the book that creates a “click moment” of recognition and response in others, according to Frans Johansson in The Click Moment. Thus he creates an enticing mental “hook” on which others can hang their related ideas. May offering just six interwoven pieces of advice to simplify our lives by letting lesser things go so we can do some things better.… Read More

Share In Ways That Make Us Proud To Participate

Why, exactly, did the famous #ALSIceBucketChallenge raise over $100 million within a couple of months? And what spurred people to support the challenge by creating more than 17 million videos that were viewed more than 10 billion times on Facebook alone? That contagious stunt, according to Shareology author, Bryan Kramer, involved a four-step formula for “making something crowdworthy.” Inherent in his approach was creating a visual vignette in which others can quickly picture a role they would be proud to play in it. Former movie executive and Tell to Win author Peter Guber calls this crafting a purposeful narrative.… Read More

Flourish In 2014 By Discovering The Thread That Ties Your Story Together

Instead of making new year’s resolutions again this year, which are notoriously hard to keep, why not set out on a concrete path to make the next chapter of your life more meaningful and satisfying? How? By “finding the thread that ties your story together” suggests Pamela Slim in her idea-packed new book, Body of Work. Intuitively, you know that the stronger the role you can play in your career choices, the greater the chance you will be productive and happy with them. That’s why finding a way to incorporate your multiple interests and talents into a coherent whole on which you can grow your… Read More

Pull Others Closer And Feel Better Together

These three true stories share a vital trait that can you can adopt to boost your mood — and your value and visibility with others — as an individual and for your organization: Thief Apologizes And Returns Money To Nashville Market 11 Years Later, How Google Maps Led To the Rescue of A Los Angles Stray Dog, and Valentine’s Gesture From Dead Husband To Wife Will Make You Melt. The common trait? They are uplifting good news stories. As Huffington Post has discovered good news coverage is a gold mine, which would not surprise Contagious author, Jonah Berger who found that we are most likely to… Read More

Share Experiences That Spur Buying, Loyalty And Learning

What does the New England Patriots’ “rabid” fans’ active sharing mid-game comments via immersive Wi-Fi have in common with Peabody hotel guests’ avid videoing and picture-snapping of the daily duck walk? Or parents standing in front a large store wall of bewildering choices in children’s car seats, looking down at their free Car Seat Helper app from Phoenix Children’s Hospital, comforted in knowing they’ll be able make a wise choice about their child’s safety? Spur Sharing to Solidify Connections, Centered Around What You Offer Each of those situations spur positive, shared experiences, shaped by organizations that seek to serve people better at the right time and in helpful ways. From the Gillette Stadium and sports team managers to… Read More
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