by Kare Anderson | Apr 10, 2011 | behavior, Book, Choice, contagion, decisionmaking
Reinventing himself when he arrived at college Sam, “who had never had much luck with women” successfully beguiled a string of women into one-night stands, leaving his male friends shaking their heads in wonder because the women, though dumped, saw him as “sensitive,...
by Kare Anderson | Aug 13, 2008 | behavior, influence, Research
In the study I dub “Are you powerful or not?” I’d be in a third category. Why? Because I felt insulted when instructed to do what researchers asked of students. At Northwestern and Stanford, no less. Here’s what happened. Two professors, Adam Galinsky and Joe Magee...