by Kare Anderson | Jun 12, 2019 | behavior, Book, Connecting, Leadership, Persuasion, Quotable, speaking
The smaller the coffin, the heavier it is to carry,” Pakistani Defense Minister Khawaja Asif told CNN host Christiane Amanpour. Then he went on to describe a Taliban massacre where many children were killed. Asif didn’t try to evoke an emotion with grand...
by Kare Anderson | Jul 13, 2013 | behavior, Book, Quotable
While the beguiling, expensive TV car ads featuring Shaquille O’Neal are warm and memorable, a cheaply made public service announcement I heard on the radio years ago has stuck in my mind as much. I heard it when I turned on the radio in my rental car. A...
by Kare Anderson | May 19, 2013 | behavior, Collective Intelligence, Connecting, contagion
AP. IRS. Benghazi. Rather than jumping into the heated battle of competing narratives about Obama’s three “scandals” or ignoring this high-stakes story, follow it for insights on how to influence by labeling. Notice, for example, how the “scandal” label has stuck and...