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“Authors must become brands”

Publishers expect their writers to be “author-preneurs” – especially if the authors aren’t (yet) famous.   This BookExpo America panel suggests how. It’s 41 minutes.  Hear how to balance your need to write with your obligation to...

Jumpstart Sales With Your Own Book Club

Authors’ alert: Try your version of Seth Godin’s newest crowd attractor that rocketed his book to the top ten bestsellers at Amazon.  And the book isn’t even out yet. Here’s what happened. About two months ago, he offered his fans the chance to be on the cover...

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