by Kare Anderson | Nov 22, 2020 | behavior, Customer, influence
Are your customers sufficiently excited about how you continue to help them that they rave about your firm? “Globally we spend about $500 billion on marketing and $9 billion on customer service,” wrote Forrester’s Laura Ramos, citing marketing and customer retention...
by Kare Anderson | Jul 17, 2019 | Article, Co-Create
Today’s customer service has the potential to be nothing short of thrilling. By forging smart partnerships companies of all sizes can create unexpected benefits and transform customer service from an afterthought into a differentiating highlight. 1. Offer a...
by Kare Anderson | Jul 5, 2019 | behavior
Was it the butterscotch-colored walls, light coconut scent wafting through the door as I opened it or the cushy island of deep blue carpet under my feet as I stepped into the boutique hotel? I don’t know yet I instinctively sighed with relief. And that was...
by Kare Anderson | Jun 30, 2019 | behavior, Choice
Marshall wasn’t aware that we were closely watching him as he strode into the pool table showroom, but he was the ninth unwitting participant in our experiment. He glanced at the sign on the wall directly ahead of him as he entered the store: “Our Three Most Popular...
by Kare Anderson | Jun 20, 2019 | Article, behavior, mutuality matters, partnering
Probably the last thing the crowd waiting in line outside the movie theatre was expecting was the serious-faced high school drama students walking towards them with outstretched arms holding silver platters, and asking, “Would you want a Wonderbar?” then breaking out...
