by Kare Anderson | Mar 4, 2016 | behavior, Customer, decisionmaking
You have probably been offered a loyalty card at some drugstore, car wash, coffee shop or other outlet you frequently use. When designed right, they can become one of your lowest-cost ways to lure customers back . Plus such cards can boost loyalty, bragging rights and...
by Kare Anderson | Nov 25, 2012 | behavior, Book, Choice, mobile
With justifiable alarm, owners of all sizes of physical businesses are witnessing the white hot holiday shopping battle where the front line is increasingly conducted as real time price wars. Amazon leads the way with “Lightning Deals” and a Price Check app though few...
by Kare Anderson | Mar 28, 2008 | Peer2Peer, Podcasts
In conversation with an acquaintance you mention that your CPA has retired. This semi-stranger suggests a CPA who specializes in your kind of work. Should you follow-up? You’d be more motivated to do so if that acquaintance: 1. Had first-hand knowledge of the quality...