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Tag Archive for SmartPartnering

Attract More Customers While Spending Less Via Smart Partnerships

Even as many Floridians were fleeing their homes, years ago, to avoid Hurricane Frances, some of their “neighbors” in Florida and Georgia had a small way to support them, just as they did after Hurricane Charley and tropical storm Bonnie hit. When people visited a Winn-Dixie grocery store they could help towards storm relief by “evening it up” at the checkout counter. That is, they could round up their food bill to the next dollar, with the extra change going to the local Red Cross chapter for relief efforts. This isn’t a random event. It reflects a growing trend of… Read More

Pull More Customers Closer By Offering Experiences In Ways They Can Share

Walk inside the famous Fairmont Hotel in San Francisco and you’ll be immediately swept into a sumptuous holiday scene that includes a giant Christmas tree and a two-story-high Victorian gingerbread house. Yet sadly, like most other businesses that want to delight and engage customers at Christmas, they are missing some big opportunities. You can capture those opportunities, even if you don’t have a huge holiday budget like the Fairmont does. What if you could extend the holiday moments you offer farther into the lives of your customers? What if you could inspire them to share their cheery experience with others? With the… Read More

Create The Ritual We Can Cheerfully Share

If a hotel can become famous for leading ducks across their lobby at 11:00 each day then certainly your business can become more well-known for some simple yet involving ritual that customers love to photograph and share with others. Make eye candy “first-evers” that attract reporters. In fact it’s surprising that so few businesses and other organizations see the power of memory-making rituals, and that we keep talking about the few that do. AFor example, instead of creating a new ritual a sister hotel simply imitated the duck walk. You can do better. 1. Think quirky As all actors know, a cute kid or animal almost always steals the show. For example… Read More

Create the Ritual We Brag About

If a hotel can become famous for leading ducks across their lobby at 11:00 then certainly your business can become more well-known for some simple ritual that customers like to photograph and tell others about and reporters love to cover. In fact it’s surprising that so few businesses and other organizations see the power of memory-making rituals that we keep talking about the few that do. And instead of creating a new ritual a sister hotel simply imitated the duck walk. You can do better. 1. Think quirky As all actors know, a cute kid or animal almost always steals… Read More

Grow Your Member Organization by Collaborating With Members and Other Groups

Become an opportunity-maker for the member organization that most matters to you. Imagine that your association or special interest group kept innovating to create more value and meaning for members. That’s what TED has done and we can too by taking three collaborative steps over time: 1. Offer a single major conference – as most associations already do, of course. Involve the members in choosing topics, speakers and formats, base on core guidelines, chosen by member vote. Create a format that enables members to participate in reach a single – and singular goal. 2. Encourage the launch of local conferences… Read More
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