by Kare Anderson | Jun 30, 2019 | behavior, Choice
Marshall wasn’t aware that we were closely watching him as he strode into the pool table showroom, but he was the ninth unwitting participant in our experiment. He glanced at the sign on the wall directly ahead of him as he entered the store: “Our Three Most Popular...
by Kare Anderson | Apr 27, 2018 | behavior, Cooperation
That saying “familiarity breeds contempt” may be true. We tend to take loved ones for granted over time, no matter how well-intended. Yet it is equally true that familiarity breeds acceptance. Thus it is easier to stick a new idea in someone’s mind if you can attach...
by Kare Anderson | Nov 13, 2017 | behavior, Collective Intelligence, influence
David Phillips was rushing up and down the supermarket aisles within seconds after seeing Healthy Choice’s “Early Bird Special.” He bought up all their 90-cent soups in the store. Then he raced over to a discount outlet to get all the brand’s 25-cent chocolate pudding...
by Kare Anderson | Apr 1, 2016 | behavior, Book
This headline, “Exec loses job after allegedly slapping toddler on plane,” is an anger-evoking true story that spread quickly. Understanding why can help you spread your ideas, piggybacking on certain kinds of momentous events. “High arousal” negative emotions such as...
by Kare Anderson | Mar 20, 2016 | behavior, Listening
After Trump called Marco Rubio a “low life,” “nasty guy” and “choke artist,” Rubio sunk lower. Citing Trump, he said, “You know what they say about men with small hands.” And Trump called Cruz “a little baby: soft,...