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Four Ways to Sway Others

Marshall wasn’t aware that we were closely watching him as he strode into the pool table showroom, but he was the ninth unwitting participant in our experiment. He glanced at the sign on the wall directly ahead of him as he entered the store: “Our Three Most Popular...

Scale Your Capacity to Sway Others

This headline, “Exec loses job after allegedly slapping toddler on plane,” is an anger-evoking true story that spread quickly. Understanding why can help you spread your ideas, piggybacking on certain kinds of momentous events. “High arousal” negative emotions such as...

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