by Kare Anderson | Apr 2, 2010 | behavior, cause, Choice, contagion, Humor, image, influence
Last year VW launched “The Fun Theory” contest for best ideas to evoke better behavior in us. My favorite experiment, with more than a million views, is “Piano Stairs.” Does turning a set of subway stairs into a real-life piano encourage people to use them? Yes, 66%...
by Kare Anderson | Mar 3, 2009 | Book, contagion
Almost two-thirds of Americans are suffering from the economic recession, according to a recent Gallup poll. Well, yes. Worse yet is the mood contagion effect. We instinctively spread and reinforce the fear we feel. It’s our pack mentality. We quickly check the...
by Kare Anderson | Jun 26, 2008 | behavior, Media
More importantly, what’s his secret to attracting exuberant crowds? Can we bottle it? Thanks Garr Reynolds for introducing us to Matthew Harding.
by Kare Anderson | Dec 16, 2007 | community, Podcasts, Self-Led, Team
Have you ever been on a team where things just fell apart? Or was dominated by complainers (or worse) or endless, circular talk or caused another risk? Or one person (perhaps you) got stuck doing most of the work? Wouldn’t life be more fun and productive if we...